Older Americans Month 2024
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Our 2024 Older Americans Month campaign artwork celebrates the legacy of Dr. Robert N. Butler, the first director of the National Institute on Aging. According to The Robert N. Butler Aging Center, “Dr. Butler dedicated his life’s work to advocating for the needs and rights of older persons through research and social action, and he worked tirelessly for decades to raise societal awareness of issues surrounding population aging,” (Columbia, The Robert N. Butler Aging Center). Our theme, “Intentionality: the Power of Age-Inclusivity” is visualized through an abstract portrait of Dr. Butler along with intersecting lines and colors to reflect the beautiful and multifaceted nature of aging. The subtle hues of blue, green, and gray wash over the graphic to communicate a feeling of tranquility and suggest the natural beauty of the aging process.